Bootstrapping – Establishment of the company from own funds and through positive cash flows . What used to be normal has gone somewhat out of fashion in times of investor money and times of cheap money. In particular, for Software-as-a-Service Enterprise , who have to put a lot of money into product development and marketing to scale quickly.
In times when the market is turning, the topic of bootstrapping is also coming back into focus for SaaS companies. I talk about how this can work with Johannes Woithon, who runs his company ORGAVISION consistently "bootstrapped" from the beginning. Have fun listening!
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